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10 Reasons to choose E-paper Point of purchase displays

Marketers and retailers alike have realized the importance of Point of Purchase. So everyday brings in new and improved innovations in this field. One of the most exciting developments in this field is the emergence of E-paper and motion displays. E paper looks like a paper, is very flexible and can display moving images in vivid colours. 


1. E-paper is manufactured from natural products that cannot be shattered
2. They can run up to 50,000 hours
3. They are rechargeable and saves a lot of energy...more 

How to arrange the Perfect POP display

Arranging the perfect POP display is quite a challenge. The first thing to know is where to start. Since it is all about giving a slight edge to a particular product, Point of purchase display has to quickly catch the attention of the customer.
Here are some tips to effectively use this type of advertising to gain the maximum profit.
1. The first thing to is create a good design for the POP display.
2. Find an ideal location to place the display
3. Enlist the services of a good POP design consultant...more