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Why Point of Purchase?

Marketers and retailers alike want to target the impulse shoppers, those customers who buy without lists and put stuff that catches their fancy into their shopping carts. Research shows that 53% of purchases made in the store are impulse purchases. So stores are looking more and more into creating and displaying the most fantastic of POP displays to entice the customer. 


So what exactly is a POP display? Or what is Point of purchase? Both of these terms have come to mean creatively arranged display units like showcases, display stands, interactive displays and so on. It can also mean a media for displaying posters, audio-visual media or leaflets.


Our 18 years of professionalism has made us the leaders in supply of Point of purchase and Point of sale display stands in the Middle East. This has become more efficient due to out high ranking site in all major keywords relating to Point of Purchase. Our strategic partnerships with skilled professionals from (EU), US and Far East assures our clients the latest solutions for requirements in the field.